Park Here
PRIVACY POLICY
Last updated July 15, 2026
This privacy notice for Simple App Holdings Inc. ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
Visit our website at https://tryparkhere.com, or any website of ours that links to this privacy notice
Download and use our mobile application Park Here, or any other application of ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@tryparkhere.com.
SUMMARY OF KEY POINTS
This summary highlights key points from our privacy notice. You can find full details on any topic in the sections below.
What personal information do we process? Parking-sign photos you choose to submit (and the data derived from them), your device location if you grant permission, push notification tokens if you opt in, and device, usage, and analytics data collected automatically.
Do you need to create an account? Not for basic use - the App automatically creates an account with a randomly generated, anonymous identifier. Certain features, such as purchasing a subscription, require you to create an account, in which case we collect information such as your email address and sign-in details.
Do we process sensitive information? If you grant location permission, we process precise geolocation information, which is considered sensitive in some jurisdictions. We do not knowingly process other categories of sensitive information.
How do we use your photos? To analyze parking signs for you, to train and improve our AI models, and to build a publicly accessible, de-identified database of parking signs. See "HOW DO WE PROCESS YOUR INFORMATION?" below.
Do we share your information? With service providers (cloud hosting, analytics, and AI processing) and with Google AdMob, which serves ads in the App. De-identified sign data may appear in our public database. We do not sell your personal information.
What are your rights? Depending on where you live, you may have rights to access, correct, or delete your personal information. You can delete your account at any time in the App under Settings.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. HOW LONG DO WE KEEP YOUR INFORMATION?
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
7. DO WE COLLECT INFORMATION FROM MINORS?
8. WHAT ARE YOUR PRIVACY RIGHTS?
9. CONTROLS FOR DO-NOT-TRACK FEATURES
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Account Information. You do not need to provide a name, email address, or password to use the basic features of the App. When you first use the App, we automatically create an account for you with a randomly generated, anonymous account identifier, which we use to associate your submissions, parking sessions, and settings with your account. Certain features - including purchasing a subscription - require you to create a full account. If you create an account, we collect the information you provide or authorize your sign-in provider (such as Apple or Google) to share with us, which may include your name, email address, and authentication identifiers, and we link it to your existing account identifier. We use this information to authenticate you, keep track of your subscription, and make your subscription and data available to you across devices.
Payment Data. If you purchase a subscription, the purchase is processed by the app store through which you bought it (such as the Apple App Store), and your payment details are collected and stored by that app store - we do not receive or store your payment card number. We receive limited transaction information, such as your subscription status and transaction identifiers, which we use to provide and manage your subscription.
User-Generated Content. We collect content that you submit to the Services, including photographs or images of parking signs ("User Content"). By submitting User Content, you grant us permission to use it to operate and improve the Services, to train and improve our AI models, and to build and publish a database of parking signs, as described in this notice and in our Terms of Service.
Sensitive Information. If you grant the App location permission, we process precise geolocation information, which is considered sensitive information in some jurisdictions (such as California). We use it only as described in this notice. We do not knowingly process other categories of sensitive information.
Analytics Data. We use analytics on both our website and our mobile application(s) to help us find and diagnose issues, improve and maintain our Services, and track usage and performance metrics. This may include information such as device type, operating system, app version, pages or screens viewed, features used, session information, crash and error logs, and similar usage data collected automatically as you interact with the Services.
Advertising Data. We display advertisements in the App through Google AdMob. To serve ads, measure their performance, and prevent fraud, Google may automatically collect device information (such as device model, operating system version, IP address, and mobile identifiers) and information about your interactions with ads. We do not request the App Tracking Transparency permission, so ads in the App are not based on tracking you across other companies' apps and websites. For more information about how Google processes this data, see Google's privacy policy.
Application Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:
Geolocation Information. We may request access or permission to track location-based information from your mobile device, either continuously or while you are using our mobile application(s), to provide certain location-based services. If you grant this permission, we may collect and keep records of your location while you use the app - for example, when you capture an image of a parking sign or browse the map - and associate that location with the related activity. We retain this location information for as long as necessary in accordance with the retention periods described in this notice and only as long as required. If you wish to change our access or permissions, you may do so in your device's settings.
Push Notifications. We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.
This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for our internal analytics and reporting purposes.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
To provide, operate, and improve the Services. We process User Content, including images of parking signs, to analyze parking regulations, improve our AI models, enhance service functionality, and develop new features.
To train our AI and build a public parking-sign database. We process User Content, including images of parking signs and related location data, to train, develop, and improve our artificial intelligence and machine learning models, and to build, maintain, and publish a public database or dataset of parking signs and parking regulations. We do not publish personally identifiable information in our public database. Any User Content we publish or share publicly is de-identified, meaning we remove or obscure personal identifiers not relevant to parking regulations (such as faces, license plates, and information that directly identifies you). You are responsible for not including sensitive or personal information in the photos you submit. You may request that we remove your specific submissions from the publicly accessible database by emailing support@tryparkhere.com; we will honor reasonable requests, though we may be unable to remove content that has already been aggregated, de-identified, or incorporated into trained AI models.
For commercial purposes. We may process User Content for commercial purposes related to the Services, including using the images in marketing materials, product development, creating aggregated data products, and publishing datasets, as described in our Terms of Service.
To create and manage accounts and subscriptions. If you create an account, we process your account information to authenticate you, keep track of your subscription status, deliver subscriber features to your account across devices, and provide you with support.
To display advertising. We process device and usage information through our advertising partner, Google AdMob, to display ads in the App, measure ad performance, and prevent fraud.
To identify usage trends and analyze performance. We process analytics and usage data from our website and application(s) to understand how our Services are used, to find and diagnose issues, to measure performance, and to improve and maintain the Services.
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services.
Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms - for example, to analyze how our Services are used, diagnose problems, keep our Services secure and fraud-free, display contextual advertising, and improve our AI models and Services.
Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
For investigations and fraud detection and prevention
For business transactions provided certain conditions are met
If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
For identifying injured, ill, or deceased persons and communicating with next of kin
If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
If the collection is solely for journalistic, artistic, or literary purposes
If the information is publicly available and is specified by the regulations
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
Vendors and Service Providers. We share information with third-party vendors, service providers, and contractors who perform services for us and need access to that information to do their work. These include cloud hosting, database, and storage providers (such as Google Firebase), analytics providers, and artificial-intelligence service providers that process the parking-sign images you submit on our behalf in order to analyze signs and improve our models.
Advertising Partners. We share device and usage information with Google AdMob to display ads in the App, as described in "WHAT INFORMATION DO WE COLLECT?" above.
Public Parking-Sign Database. We publish de-identified parking-sign images and related regulation data in our publicly accessible parking-sign database, as described in this notice and in our Terms of Service.
Legal Obligations and Safety. We may disclose your information where required to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, or to protect the rights, property, or safety of any person.
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Our service providers may process your information in Canada, the United States, and other countries where they or their infrastructure are located.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). Except as described in the following paragraphs, we keep personal information associated with your account for as long as your account exists, and we delete or anonymize it after you delete your account.
Location and analytics data. Location information collected while you use the app (for example, when you capture an image of a parking sign or browse the map) and analytics and usage data are retained for as long as necessary to operate, secure, troubleshoot, and improve the Services, and in accordance with our internal data-retention timeline. Location data that forms part of User Content (such as the location associated with a submitted parking-sign image) is retained as described in the following paragraph.
User Content (parking-sign images and derived data). User Content that you submit - including images of parking signs, extracted text, location data, and any data, models, or datasets derived from it - is retained for as long as necessary to train and improve our AI models and to build, maintain, and publish our parking-sign database, which may be indefinitely and may survive the deletion of your account. This retention is necessary to fulfill the purposes described in this notice and in our Terms of Service, to which you consent by submitting User Content.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@tryparkhere.com.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Account deletion: You can delete your account at any time in the App under Settings. When you delete your account, we delete the personal information associated with it, subject to the retention practices described in "HOW LONG DO WE KEEP YOUR INFORMATION?" above.
If you have questions or comments about your privacy rights, you may email us at support@tryparkhere.com.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).
California residents may also have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how we use it, the right to request deletion or correction of your personal information, and the right not to be discriminated against for exercising these rights. We do not sell your personal information for money. We use precise geolocation only to provide the Services you request. To exercise any of these rights, contact us at support@tryparkhere.com or delete your account in the App under Settings.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at support@tryparkhere.com or by post to:
Simple App Holdings Inc., located at 605 11 Ave SW #200, Calgary, Alberta, Canada T2R 0E1
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email support@tryparkhere.com, or delete your account and its associated data directly in the App under Settings.